A storefront where the object is louder than the interface.
A small ceramics studio selling handmade work through a default theme that made ₹4,000 bowls look like ₹400 ones.
Services
- Design
- Build
- Photography direction
- Copy
The problem
Everything about the template said mass-produced: badge stickers on every product, a countdown timer, four different type sizes on one card, and a checkout that asked for an account before it asked for an address. The pricing was premium and nothing else on the page agreed with it.
What we did
- 01
Deleted every urgency mechanic. Nothing on the page shouts, because the work does not need it to.
- 02
Rebuilt product cards around a single large image with the price set in mono at the size of a footnote — confident rather than apologetic.
- 03
Directed a consistent photography set: one light source, one background, one angle, so the catalogue reads as a collection instead of a pile.
- 04
Cut checkout to guest-first, three fields visible at a time, with the cart total pinned where your thumb already is.
Outcome
The catalogue now looks like the studio it comes from, and the checkout stopped asking customers to make an account before it asked them what they wanted.
- Visible per checkout step
- 3 fields
- Countdown timers
- 0
- Lighthouse accessibility
- 100